Video Marketing - a more than consolidated trend

Fabricio Felix

We've gathered some interesting curiosities about video marketing. I hope you like them.

Like most types of online content, video content also benefits from the plurality of platforms. This refers to the fact that videos can now be found on all types of platforms, including websites, blog posts, social networks, email, mobile applications and even online presentations.

When we talk about video, most of us think about high quality, high cost productions. However, different types of videos can be used in online marketing. You have the usual high quality videos, of course, but you can also use live videos, interviews, testimonials and simpler videos like animations created on low cost online platforms.

By 2019, 80% of global Internet consumption will be video content.
Companies that use video increase their business revenue 49% faster, year after year, than organizations that don't.
79% of consumers prefer to watch a video to learn more about a product than to read a text on a page.
The video increases the chance of a Google result on the front page by 53%! And considering that only 10% of users get past the first page of search results, the first page is where you need to be!
85% of Facebook video is watched without sound.
Video in an email leads to a 200 to 300% increase in click rates.
80% of users can remember a video ad they viewed in the last 30 days.
Adding videos to a landing page can increase conversions by 80%.
91% of video marketing professionals consider video an important part of their marketing strategy.
83% of video marketers say that video provides a good ROI.
99% will continue to use videos in 2019, with 88% saying they will spend more than in previous years.
87% of people would like to see more brand videos in 2019.
People spend an average of 2.6 times more time on video pages than without.
YouTube reports that mobile video consumption increases at least 100% annually.
Companies that use videos in their marketing enjoy 27% higher CTRs and 34% more web conversion rates than those that do not.
43% of marketers said they would create more video content if there were no obstacles like time, resources and budget.
Almost two-thirds of consumers prefer videos with less than 60 seconds.
96% of business-related videos occur on computer browsers and only 14% on mobile devices.
Adding video to your social feeds means the audience is 10 times more likely to participate and share your posts.
Videos are 6 times more likely to be retweeted than photos, and three times more likely than GIFs.
Video is shared over 1200% on social media than other types of content.
70% of marketers say video is the most effective way to generate conversions.
Marketers now have only 2.7 seconds to capture an audience. Attention spans are shorter than ever.
73% of marketers create at least two videos per month for social media marketing.
93% of companies that use videos say they have received a new customer thanks to a social media video.
88% of marketers are satisfied with the ROI of their social media video marketing efforts.
84% of marketers rank important video creation skills when hiring a new marketing position.


We hope you enjoy these discoveries!
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