In inbound marketing we have four little words that cannot get out of the mind of those who want effective results with this methodology:
convert, close, enchant. This is the flow built by Hubspot, an American company pioneer in this methodology, so we can think, in a structured way, on how to increase the conversion of customers with the attraction marketing.
But these words hide many other concepts and strategies, among them the sales funnel, called in the New Concepts of results funnel. It is a tool that helps to understand the moment your audience is in and, with that, to offer contents that can speed up the decision making process, leading to faster conversion. In other words, knowing how the inbound marketing results funnel works is the first step to make your strategy more effective every day.
So don't waste another minute! Check out below some concepts you need to know about our results hopper:
What's a funnel of results, anyway?
Basically, the results hopper is a metaphor to illustrate the path taken by a consumer until he becomes a customer of your company. But it also serves to show how their conversion cycle takes place, that is, the period between the attraction of one
and its conversion into business.
It is a way of segmenting the purchase stages of your audience, to understand how they think and act during the process, facilitating the development of more assertive inbound marketing strategies, i.e., personalized and assertive.
The phases of the result hopper
Here at na we
use a results funnel model that helps to understand more easily what your company should do in each of the phases. Shall we meet him?
1. Creation
This is the time to think about the content you will share with your audience. What are your customers' main questions? What problems do they often face? What kind of solutions do they seek?
Create content that answers these and other questions from your audience, always taking into account the relevance for those who are looking for the solutions you offer. At this moment we use all our expertise in conceptual creation and design (graphic, social, digital, web and editorial).
2. Attraction
With a quality content prepared to be shared, it is necessary to give visibility so that people know and start to relate to your company. Use social networks, SEO, sponsored links and other dissemination tools to make your target reach your content more effectively.
3. Conversion
Converting visitors into leads is the first step to start relating with those who really matter. Remember to always have CTAs (
with attractive design and forms that capture only the information needed to increase conversion of visitors into leads.
The more leads you have to nurture, the greater your customer flow at the bottom of the funnel. But to do so, it is essential to offer relevance and relevance in return for contact.
4. Nutrition
Lead converted, it's time to nourish you with even more personalized content, respecting your purchase journey so far. What materials have been downloaded? Which pages have been visited? What kind of need did each lead demonstrate?
Keep a constant and well structured nutrition flow, always with the objective of taking the lead to the next step, which is the realization of a commercial negotiation. Therefore, invest in marketing automation, integrate it with your CRM and be aware of each new step of your leads.
5. Results
Following the inbound marketing results funnel accurately, you will have at the bottom of the qualified leads funnel: ready for purchase. But don't get stuck only with conversions! Monitor the effectiveness of each content and channel used, to know how you can improve your performance and increase the number of conversions even more.
Having an in-depth understanding of the inbound marketing results funnel helps in the development of your entire lead nutrition flow, as well as your content marketing strategy, which focuses on the needs of your audience. So plan well and put your results funnel to work for you!
Still have questions about the inbound marketing results hopper? Leave a comment and share it with us!
